Today I’m interviewing a very special author… Paul Francis is a psychotherapist, shamanic practitioner, teacher, writer, and founder of the Three Ravens College of Therapeutic Shamanism, in North Wales.

Citing shamanic practices as fundamental to our re-connection both with ourselves, and with the living environment, I’m excited to explore how our world views can influence and shape the ways in which we relate with nature.

Join in the conversation #hivepodcast


For the first episode of the series 2, I talk with Dr. Sharon Blackie, an award-winning writer, psychologist and mythologist, whose work sits at the intersection of psychology, mythology and ecology.

In this captivating conversation, we explore the mythic imagination, the reclaiming of indigenous Western spiritual traditions, and the relevance of our native myths, fairy tales and folk traditions to the personal, social and environmental problems we face today.

Join in the conversation #hivepodcast

The Hive Podcast – A new series


Welcome to The Hive Podcast, a new ten-part series with me, Nathalie Nahai, exploring technology’s impact on our personal, cultural and political lives.

Join me each episode as I interview a fascinating array of guests on everything from psychology, surveillance, data privacy, and sex robots, to politics, AI, personality profiling and much, much more.


During the two days you’ll hear from leading industry experts on topics such as progressive web apps, mobile design essentials, Google’s perspective on UX best practice and insights from an online consumer psychologist.

You’ll also have the opportunity to network with companies across all industries from Europe, the Middle East and Africa.



Podcast Launch: Seeking The Self

In our increasingly distracted world, many have found sanctuary in the podcast.

By quietening the noise of the external world, we create the opportunity to turn inward and listen to the voices we choose to hear. Thoughtfully selected, these podcasts can be a source of personal discovery, exploration and growth.

Spredfast Summit Europe

What’s on your audience’s mind? Let’s find out.

Join Spredfast and some of the smartest social minds from across the globe for the inaugural Spredfast Summit Europe.

Connect with fellow social leaders, sneak a glimpse into the future of social, and leave with insights that will help you drive business value as you build lasting relationships with today’s digitally connected consumer.

From exploring the psychology of social thinking to mapping the future of storytelling, we will uncover how social minds think, react – and ultimately what it takes to make them click.

Mind The Product – SF

The Conference For Passionate Product People

Mind the Product is THE product management conference, and it’s finally coming to San Francisco.

Brought to you by a team of product managers who spend all day building start-ups, and all night building a community for other product managers, this conference brings together product leaders from around the world to explore the intersection of design, technology and business, inspiring you to build better products.

The founders also run ProductTank (a monthly product management meet up in 50+ cities around the world with over 20,000 members) and MindtheProduct.com, a blog focused on product management, which they define as the intersection between design, technology and business, and now #mtpcon – the world’s two largest conferences for passionate product people with annual events in San Francisco and London.


SXSW Interactive

Hook ‘em: The Psychology of Persuasive Products

In this exciting panel, we’ll explore the science behind how to design effective products, websites, apps, and marketing campaigns.

•  What was the psychlogoy behind Slack becoming the dominant team app?

•  Why is Whatsapp worth billions when dozens of messaging apps failed to get traction?

•  And how do platforms such as AirBnB grow and maintain such a huge customer base, so quickly

When you look at the psychological mechanics behind successful apps, websites, and products, you’ll find they’ve all been meticulously designed to be habit forming.

In this session, you’ll learn about these brain-oriented approaches to attracting interest, signing up users, and keeping them engaged. To kick off, we’ll each give a short formal presentation, and then open the floor to audience Q & A.

As with our sold-out session at SXSW 2015, you’ll come away with actionable advice that you can apply immediately to your own projects.


Roger Dooley
Founder, Dooley Direct LLC

Susan Weinschenk
CEO, The Team W

Nir Eyal
Author, Hooked: How to Build Habit-Forming Prod

Nathalie Nahai
Web Psychologist and author, The Web Psychologist Ltd



SXSW Interactive

Designing for the Mind

Our expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer’s mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps?

They were designed to be habit forming, and used a specific, brain-oriented approach to getting users started and keeping them engaged.

You’ll learn how to make any website more persuasive with simple changes to design elements like colours and images, and how to apply long-established principles of persuasion to today’s digital media.

This will be a session packed with takeaways that audience members can apply immediately to their own projects. The emphasis won’t be on theory or basic science, but rather on practical techniques that can be employed by organisations of any size.



Roger Dooley Dooley Direct LLC
Nathalie Nahai The Web Psychologist Ltd.
Nir Eyal Nirandfar.com


The psychology and strategy behind persuasive marketing videos


Phil Nottingham and I recently ran a masterclass at SMW London, on the psychology behind persuasive marketing videos, and how to get people to watch them.

The session was completely sold out with many people unable to actually get into the room (!), which is why we’re running this small, intensive one-day workshop.

In this one-off session, we’ll dive deeper into how to implement the psychological and technical aspects of designing persuasive marketing videos.


“Nathalie’s insights into the online influence of behavior and how that should
inform a brand’s authenticity, originality, and overall marketing approach were incredible;
immensely practical for all companies, from small business to enterprise.” 

Toby Daniels
Founder and Executive Director of Social Media Week


Nathalie Nahai and Phil Nottingham at SMW 2014



The goal of our workshop is to arm you with the best knowledge, tools, and a practical plan that you can take away at the end of the day to increase your video marketing success, whatever your business.

We’ve done all the research so that you don’t have to, and in combining Phil’s technical skills with Nathalie’s web psychology expertise, this will be a unique workshop not to be missed.

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9am – 9.30am – Introduction to principles of effective video marketing
9.30am – 10am – Building a video content strategy

10am – 10.15am – Break (refreshments provided)

10.15am – 11.15am – Making videos watchable and shareable
11.15am – 12.30pm – Building a tone of voice for video

12.30pm – 1.30pm – Lunch (provided)

1.30pm – 2.45pm – Group sessions to develop content strategies + tone of voice for each business
2.45pm – 3.45pm – Secrets of Technical Video Optimisation

3.45pm – 4pm – Break (refreshments provided)

4pm – 5pm – Getting videos promoted to the right audiences
5pm – 5.30pm – Reporting on the success of video content



We’re limiting numbers to strictly 45 places so that we can spend higher quality time with everyone who attends, and the format will include a mix of presentations, interactive elements and breakout groups.

We’re looking forward to helping you succeed in your video marketing!

[av_button label=’Grab my place!’ link=’manually,https://www.eventbrite.com/e/the-psychology-and-strategy-behind-persuasive-marketing-videos-tickets-13584001113′ link_target=’_blank’ color=’custom’ custom_bg=’#78d635′ custom_font=’#ffffff’ size=’large’ position=’left’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’]

See you there,

Nathalie & Phil