The Hive Podcast – A new series

 

Welcome to The Hive Podcast, a new ten-part series with me, Nathalie Nahai, exploring technology’s impact on our personal, cultural and political lives.

Join me each episode as I interview a fascinating array of guests on everything from psychology, surveillance, data privacy, and sex robots, to politics, AI, personality profiling and much, much more.

Conversions@Google

During the two days you’ll hear from leading industry experts on topics such as progressive web apps, mobile design essentials, Google’s perspective on UX best practice and insights from an online consumer psychologist.

You’ll also have the opportunity to network with companies across all industries from Europe, the Middle East and Africa.

 

 

Podcast Launch: Seeking The Self

In our increasingly distracted world, many have found sanctuary in the podcast.

By quietening the noise of the external world, we create the opportunity to turn inward and listen to the voices we choose to hear. Thoughtfully selected, these podcasts can be a source of personal discovery, exploration and growth.

Spredfast Summit Europe

What’s on your audience’s mind? Let’s find out.

Join Spredfast and some of the smartest social minds from across the globe for the inaugural Spredfast Summit Europe.

Connect with fellow social leaders, sneak a glimpse into the future of social, and leave with insights that will help you drive business value as you build lasting relationships with today’s digitally connected consumer.

From exploring the psychology of social thinking to mapping the future of storytelling, we will uncover how social minds think, react – and ultimately what it takes to make them click.

Mind The Product – SF

The Conference For Passionate Product People

Mind the Product is THE product management conference, and it’s finally coming to San Francisco.

Brought to you by a team of product managers who spend all day building start-ups, and all night building a community for other product managers, this conference brings together product leaders from around the world to explore the intersection of design, technology and business, inspiring you to build better products.

The founders also run ProductTank (a monthly product management meet up in 50+ cities around the world with over 20,000 members) and MindtheProduct.com, a blog focused on product management, which they define as the intersection between design, technology and business, and now #mtpcon – the world’s two largest conferences for passionate product people with annual events in San Francisco and London.

 

SXSW Interactive

Hook ‘em: The Psychology of Persuasive Products

In this exciting panel, we’ll explore the science behind how to design effective products, websites, apps, and marketing campaigns.

•  What was the psychlogoy behind Slack becoming the dominant team app?

•  Why is Whatsapp worth billions when dozens of messaging apps failed to get traction?

•  And how do platforms such as AirBnB grow and maintain such a huge customer base, so quickly

When you look at the psychological mechanics behind successful apps, websites, and products, you’ll find they’ve all been meticulously designed to be habit forming.

In this session, you’ll learn about these brain-oriented approaches to attracting interest, signing up users, and keeping them engaged. To kick off, we’ll each give a short formal presentation, and then open the floor to audience Q & A.

As with our sold-out session at SXSW 2015, you’ll come away with actionable advice that you can apply immediately to your own projects.

Panelists

Roger Dooley
Founder, Dooley Direct LLC

Susan Weinschenk
CEO, The Team W

Nir Eyal
Author, Hooked: How to Build Habit-Forming Prod

Nathalie Nahai
Web Psychologist and author, The Web Psychologist Ltd

 

 

SXSW Interactive

Designing for the Mind

Our expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer’s mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps?

They were designed to be habit forming, and used a specific, brain-oriented approach to getting users started and keeping them engaged.

You’ll learn how to make any website more persuasive with simple changes to design elements like colours and images, and how to apply long-established principles of persuasion to today’s digital media.

This will be a session packed with takeaways that audience members can apply immediately to their own projects. The emphasis won’t be on theory or basic science, but rather on practical techniques that can be employed by organisations of any size.

 

Speakers

Roger Dooley Dooley Direct LLC
Nathalie Nahai The Web Psychologist Ltd.
Nir Eyal Nirandfar.com

 

The psychology and strategy behind persuasive marketing videos

THE WORKSHOP

Phil Nottingham and I recently ran a masterclass at SMW London, on the psychology behind persuasive marketing videos, and how to get people to watch them.

The session was completely sold out with many people unable to actually get into the room (!), which is why we’re running this small, intensive one-day workshop.

In this one-off session, we’ll dive deeper into how to implement the psychological and technical aspects of designing persuasive marketing videos.

 

“Nathalie’s insights into the online influence of behavior and how that should
inform a brand’s authenticity, originality, and overall marketing approach were incredible;
immensely practical for all companies, from small business to enterprise.” 

Toby Daniels
Founder and Executive Director of Social Media Week

 

Nathalie Nahai and Phil Nottingham at SMW 2014

Tweets

GOAL

The goal of our workshop is to arm you with the best knowledge, tools, and a practical plan that you can take away at the end of the day to increase your video marketing success, whatever your business.

We’ve done all the research so that you don’t have to, and in combining Phil’s technical skills with Nathalie’s web psychology expertise, this will be a unique workshop not to be missed.

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SCHEDULE

9am – 9.30am – Introduction to principles of effective video marketing
9.30am – 10am – Building a video content strategy

10am – 10.15am – Break (refreshments provided)

10.15am – 11.15am – Making videos watchable and shareable
11.15am – 12.30pm – Building a tone of voice for video

12.30pm – 1.30pm – Lunch (provided)

1.30pm – 2.45pm – Group sessions to develop content strategies + tone of voice for each business
2.45pm – 3.45pm – Secrets of Technical Video Optimisation

3.45pm – 4pm – Break (refreshments provided)

4pm – 5pm – Getting videos promoted to the right audiences
5pm – 5.30pm – Reporting on the success of video content

 

TICKETS

We’re limiting numbers to strictly 45 places so that we can spend higher quality time with everyone who attends, and the format will include a mix of presentations, interactive elements and breakout groups.

We’re looking forward to helping you succeed in your video marketing!

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See you there,

Nathalie & Phil
#natandnott 

The Science of Response Conference (London)

The team at Instinctiv are delighted to announce the first ever Science of Response Conference

This brand new, full day event brings together an impressive line-up of academics and practitioners to share their expertise in behavioural science and help you get beyond the hype surrounding nudge to deliver transformational results for your organisation.

The date is 20th May and it’s happening at London’s centre of enlightened thinking, the RSA. Our talented speakers will share how you can apply new insights from psychology, neuroscience and behavioural economics to create more effective fundraising underpinned by science.

Topics we’ll cover

Sessions will include Evidenced insights from:

  • Recent research
  • Established theory
  • Case studies
  • Ppportunities for Q&A with speakers

Between sessions, you will be invited to explore the Science of Response poster expo and be inspired by real campaign stories, research reports and interactive exhibits

Every attendee will receive a selection of FREE books worth more than £40, written by our speakers and, when you book before 11th April, charity delegates receive a 25% discount.

So, why not come along to network with like-minded peers and academics and discover how the Science of Response can help you deliver more for your organisation.

If you’re in London, make sure you grab your ticket early – this is an event you don’t want to miss.

NN x

Chinwag Psych (London)

Psychology, neuroscience, behavioural economics and more

Chinwag Psych is a full day conference covering psychology, neuroscience, behavioural economics and more. Our mission is to examine these rapidly changing disciplines and explore how they can be applied to business.

From practical psychology-based case studies to bleeding edge neuroscience, there will be thought-provoking presentations, panel sessions, informed Q & A plus plenty of time for networking.

Topics we’ll cover:

Psych London will cover four sessions during the day:

  1. Persuade: Unlock the drivers that subconsciously influence your audience’s behaviour
  2. Analyse: Understand how you’re influencing your customers’ choices.
  3. Optimise: Learn how you can increase your leads, conversions, and sales.
  4. Anticipate: Discover the emerging trends, tech and ways of thinking that are shaping your future.

If you’re only going to attend one conference this year, make sure it’s this one.

If you miss it, you’ll miss out.

Seriously.

NN x