During the two days you’ll hear from leading industry experts on topics such as progressive web apps, mobile design essentials, Google’s perspective on UX best practice and insights from an online consumer psychologist.

You’ll also have the opportunity to network with companies across all industries from Europe, the Middle East and Africa.



Podcast Launch: Seeking The Self

In our increasingly distracted world, many have found sanctuary in the podcast.

By quietening the noise of the external world, we create the opportunity to turn inward and listen to the voices we choose to hear. Thoughtfully selected, these podcasts can be a source of personal discovery, exploration and growth. Continue reading

How online rituals can shape customer engagement

It’s 4.30pm on a Monday in late September.

Two friends share a table and piece of cake in a Bloomsbury coffee shop. They have reached the dark valley of afternoon exhaustion.

An attentive bystander observes an obscure behaviour: in the company of a person whose company they seem to cherish very much, both of them stare at their phones, placed on the table in front of them, continuously refreshing a variety of apps in shared silence.

Continue reading

Spredfast Summit Europe

What’s on your audience’s mind? Let’s find out.

Join Spredfast and some of the smartest social minds from across the globe for the inaugural Spredfast Summit Europe.

Connect with fellow social leaders, sneak a glimpse into the future of social, and leave with insights that will help you drive business value as you build lasting relationships with today’s digitally connected consumer.

From exploring the psychology of social thinking to mapping the future of storytelling, we will uncover how social minds think, react – and ultimately what it takes to make them click.

Mind The Product – SF

The Conference For Passionate Product People

Mind the Product is THE product management conference, and it’s finally coming to San Francisco.

Brought to you by a team of product managers who spend all day building start-ups, and all night building a community for other product managers, this conference brings together product leaders from around the world to explore the intersection of design, technology and business, inspiring you to build better products.

The founders also run ProductTank (a monthly product management meet up in 50+ cities around the world with over 20,000 members) and, a blog focused on product management, which they define as the intersection between design, technology and business, and now #mtpcon – the world’s two largest conferences for passionate product people with annual events in San Francisco and London.


(3/3) Mind-travel to the future: How to get better at it

So, this is our last in a triptych of blog posts exploring the psychology of how we imagine the future.

The first, published two days ago, sheds light on the psychological and social processes of thinking about what is to come.

Yesterday we zoomed in on the mistakes that creep into this process, and illustrated how these fallacies distort our vision of the future.

Today, we’re going to take a closer look at a futuristic vision of 2001 as imagined in 1900, and explore what the author got right, why most of his recommendations missed the mark, and how all of this can inform our current imaginations of the future in a hundred years’ time.

Continue reading

(2/3) Careful! Bear-traps on your mind-travel to the future

Given that technology is moving at such an extraordinary pace, for this holiday weekend we thought we’d publish a triptych of blog posts exploring the psychology of how we imagine and predict the future.

The first, published yesterday, sheds light on the psychological and social processes behind making predictions.

Today we’re going to zoom in on the mistakes that creep into this process, and illustrate how these fallacies distort our vision of the future.

Continue reading

(1/3) How to mind-travel to the future

For this holiday weekend, we’ve decided to go all out and bring you thrice the inspiration and input as usual in a special three-part post. Given that our desire for new and exciting technology shows no signs of abating, we thought we’d take you on a journey into the psychology behind how we predict, simulate and imagine the future...

Continue reading

SXSW Interactive

Hook ‘em: The Psychology of Persuasive Products

In this exciting panel, we’ll explore the science behind how to design effective products, websites, apps, and marketing campaigns.

•  What was the psychlogoy behind Slack becoming the dominant team app?

•  Why is Whatsapp worth billions when dozens of messaging apps failed to get traction?

•  And how do platforms such as AirBnB grow and maintain such a huge customer base, so quickly

When you look at the psychological mechanics behind successful apps, websites, and products, you’ll find they’ve all been meticulously designed to be habit forming.

In this session, you’ll learn about these brain-oriented approaches to attracting interest, signing up users, and keeping them engaged. To kick off, we’ll each give a short formal presentation, and then open the floor to audience Q & A.

As with our sold-out session at SXSW 2015, you’ll come away with actionable advice that you can apply immediately to your own projects.


Roger Dooley
Founder, Dooley Direct LLC

Susan Weinschenk
CEO, The Team W

Nir Eyal
Author, Hooked: How to Build Habit-Forming Prod

Nathalie Nahai
Web Psychologist and author, The Web Psychologist Ltd