We are both the architects & users of our future web.
What kind of world do we want to build?
THE HIVE PODCAST – NEW SEASON!
I’m delighted to announce that the second season of The Hive Podcast is now live!
Join me each week, as I explore our relationship with the living environment with a diverse and fascinating array of guests.
These 10, intimate conversations will touch upon everything from psychology, sustainability and human behaviour, to political and economic systems, and the narratives we inhabit to make meaning of our place in this world.
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If you’d like to dive deeper and be kept up-to-date with new resources, events and insights, then this is for you! When you sign up to my newsletter (example here), you’ll receive a free PDF chapter of my book and the occasional competition updates (such as free tickets to events) and announcements.
WEBS OF INFLUENCE: NEW EDITION
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition of Webs of Influence (now in 7 languages), Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.
Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson), which has been translated into 7 languages. Her work explores the intersection between persuasive technology, ethics, and the psychology of online behaviour.
From keynotes to workshops, Nathalie teaches businesses how to use behavioural science principles to enhance their website and product design, content marketing and customer experiences (clients include Google, PwC, Unilever and Harvard Business Review).