Nathalie Nahai

Keynotes & webinars exploring consumer behaviour, the evolving consumer-brand relationship, persuasive tech & ethics.


Nathalie is an international speaker and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion, whose work explores the intersection between persuasive technology, ethics, and the psychology of online behaviour.

Through keynotes, workshops and consultancy, she teaches people how to understand the psychological dynamics behind evolving consumer behaviours, and how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience.

A member of the BIMA Human Insights Council, she also hosts The Hive PodcastSeeking The Self and several Guardian podcasts, and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives.


With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

In this second edition of Webs of Influence (now in 7 languages), Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.


Journey with me as I enquire into our relationship with technology, one another and the natural world.

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