We are both the architects & users of our future web.
What kind of world do we want to build?
I’m excited to share this new series exploring tech’s impact on our personal, cultural and political lives. Join me as I interview a fascinating array of guests on everything from psychology, surveillance, data privacy, and sex robots, to politics, AI, personality profiling and more…
How do we lose and find ourselves in the modern world? In this new series by award-winning producer Hana Walker-Brown, Nathalie Nahai and Dr Aaron Balick explore how people have found or lost themselves through religion, drugs, and sex.
JOIN MY MONTHLY NEWSLETTER FOR
INSIDER TREATS & INSIGHTS
WANT UPDATES & A FREE CHAPTER OF MY BOOK?
If you’d like to dive deeper and be kept up-to-date with new resources, events and insights, then this is for you! When you sign up to my newsletter (example here), you’ll receive a free PDF chapter of my book and the occasional competition updates (such as free tickets to events) and announcements.
WEBS OF INFLUENCE: NEW EDITION
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition of Webs of Influence (now in 7 languages), Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.
Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson), which has been translated into 7 languages. Her work explores the intersection between persuasive technology, ethics, and the psychology of online behaviour.
From keynotes to workshops, Nathalie teaches businesses how to use behavioural science principles to enhance their website and product design, content marketing and customer experiences (clients include Google, PwC, Unilever and Harvard Business Review).