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I’m a web psychologist, international speaker and author of Webs of Influence: The Psychology of Online Persuasion (Pearson).

From workshops to keynotes, I teach businesses how to apply scientific rigour to their website design, content marketing and products (clients include Google, eBay, Unilever and Harvard Business Review).

My work explores the psychology of online behaviour, and I often host podcasts and contribute to national publications, TV and radio on the subject.