How online rituals can shape customer engagement

It’s 4.30pm on a Monday in late September.

Two friends share a table and piece of cake in a Bloomsbury coffee shop. They have reached the dark valley of afternoon exhaustion.

An attentive bystander observes an obscure behaviour: in the company of a person whose company they seem to cherish very much, both of them stare at their phones, placed on the table in front of them, continuously refreshing a variety of apps in shared silence.

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Spredfast Summit Europe

What’s on your audience’s mind? Let’s find out.

Join Spredfast and some of the smartest social minds from across the globe for the inaugural Spredfast Summit Europe.

Connect with fellow social leaders, sneak a glimpse into the future of social, and leave with insights that will help you drive business value as you build lasting relationships with today’s digitally connected consumer.

From exploring the psychology of social thinking to mapping the future of storytelling, we will uncover how social minds think, react – and ultimately what it takes to make them click.

Now You Know

Two days of insights that will change the way you do business.

Join the smartest minds in social intelligence and hosts Brandwatch to learn, network and elevate your work in 2016 and beyond.

Now You Know Conference 2016 will welcome hundreds of the world’s top brands and agencies to Chicago for two days of inspiring and thought-provoking keynotes, panels and networking.

Take away smart ideas you can apply in your work. Become inspired by stories of how social data is changing the world’s biggest brands. Meet interesting peers who are pioneering how analytics is changing the business landscape.

Webbdagarna

Sweden’s leading event and venue for everything digital and business

Hosted by Internetworld (a part of IDG Sweden), it is an independent event with a unique editorial integrity that has made it a must-attend event for marketeers, entrepreneurs, communicators, e-commerce managers, social media managers and many other professionals within the digital arena.

We’ll be exploring an overview of the digital trends that are changing the business world right now, as well as tools and tips on how you can benefit from the digital opportunities in your particular profession.

The areas we cover include digital & content marketing, e-commerce, mobile, entrepreneurship, SEO, conversion rate optimization, social media, digital communication and web design.

 

 

Social Media Risks Forum

The Social Media Risks Forum is an industry gathering on this subject.

It brings together academics, reputational risk experts, public relations professionals, and social media pioneers in a gathering of peers to lift the lid on how to create and manage social media.

MozCon (Seattle, USA)

The most amazing conference EVER!

We bring you three days of forward-thinking, actionable sessions on SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more. MozCon speakers share next-level advice on everything from building a loyal community to making data-driven decisions in your marketing.

You won’t find any stuffy networking events here — you can connect with our amazing community of industry leaders, chat with the speakers and Moz staff, pick up some cool swag, and even get a hug from our friendly robot, Roger.

This is my favourite conference of the year – it’s epic, insanely fun, and will fill your brain and heart with the wonders of being alive.

I can’t wait!!

NN x

CMX Summit (NY, USA)

CMX Summit is the event for community professionals

…and any business who wants to understand how to build community on a professional level.

Today, businesses who aren’t thinking about community are missing out on a real tool for driving revenue, customer retention, reducing support costs, improved product development cycles and an all around more successful business.

Customer loyalty is more important than ever and community is at the core of many of the multi million, or billion dollar businesses built in the last 10 years. Airbnb, Etsy, Lyft, Kickstarter, Facebook, Yelp…they’re all examples of companies that leveraged community to drive massive revenue.

That’s why we built CMX Summit.

To spread knowledge around how to build community that improves your customers’ lives AND accomplishes your business goals.

The lineup is fantastic and I hope to see you there!

NN x

Digital Age Summit (Istanbul, Turkey)

Future trends in the marketing world

Digital information technologies, especially the boom in user content and social media, have created radical changes in the marketing world. At first brands were in rush to become more impactful on social media in order to gain more followers and fans. In fact the quantity didn’t matter, but the quality does.

A good amount of fans or likes is not a good determinant (nor the most efficient solution) for marketers to reach their marketing goals on digital arena.

Marketing targets can only be reached by engaging with digital users and fans directly on social media, and by including them in your communication strategy.

Communications and Marketing in Housing (London)

The future of communication

How will communications change over the next five years? Do you have the fundamentals in place to keep pace? Can you be sure that you will still be reaching the right people with the right messages?

Attend Communications and Marketing in Housing to learn from experts in the public, commercial and charity sectors at sessions that offer a mixture of the strategic, the practical and the innovative.

Look beyond the day to day and embrace the changes ahead.

Topics we’ll cover

Communications and Marketing in Housing looks outside the housing sector and in to the future. The inspirational speakers, interactive workshops and thought-provoking debates will ensure you’re ready for the challenges and opportunities that lay ahead.

  • Debate how communications and marketing will change in the future
  • Build a brand that encompasses your whole organisation
  • Learn how to handle a crisis – and turn it to your advantage
  • Pick up tips and tricks from the commercial sector
  • Network with colleagues across the housing sector

Looking forward to it!

NN x

Virtual Community Summit (London)

The first ever event dedicated to the science of successful communities

For the past two years, the Virtual Community Summit has gathered the world’s top community professionals into one building to advance the profession of building thriving online communities.

These events haven proven incredibly popular. Today they attract the world’s most experienced community professionals to discuss ideas for building bigger, better, and more valuable communities.

Topics we’ll cover:

This year we’re specifically looking for topics that cover applied social science. We want to dig deep into the realms of psychology, social-psychology, anthropology, sociology, community development to bring new insight into this field. Specifically, we want to cover:

  • What proven principles from psychology can we use to motivate a greater number of contributions?
  • What factors influence whether a newcomer becomes a regular?
  • How do we change the sentiment of a community en-masse?
  • What motivational appeals persuade members to register and participate?
  • What are the proven methods to reach critical mass?
  • How can we construct and manipulate a group identity/sense of community?
  • What are the common mistakes we make with data, and how can we fix them?
  • What social psychology influences which affect how members participate?
  • How can we use communities to trigger desired behaviour (knowledge sharing, increased purchases, greater collaboration etc…)

This is one you really can’t afford to miss!

NN x