In today’s conversation, I speak with Betsy Reed, an author, speaker and award-winning director of innovative behaviour change approaches, whose work explores social and environmental issues. Her first book, ‘Communicating Social and Environmental Issues Effectively,’ was published in July 2020 by Emerald Publishing and the UK’s PRCA, the largest PR association in Europe.
Betsy has led sustainability public affairs work for the world’s biggest food company and worked as an independent consultant advising executives in the food, tech and fashion industries on sustainability strategy, risk, and internal and external engagement.
With her passion to engage people in exploring ‘How connection, play and being human in everything we do can save the world,’ this was a vibrant, thought-provoking conversation which I hope will inspire you along your way.
Recorded on 15th January 2021.
Having focused on social justice, racial equity, LGBTQI+ and the environment for nearly 30 years, Betsy’s path started early when, at the tender age of 10, she volunteered for local political campaigns and community organising in her native Wyoming.
With advanced degrees in politics, Betsy has worked internationally with collaborators around Europe, the UK, the US, Africa and Asia, creating and directing high-profile national campaigns on issues like fair trade, food waste and packaging.