Phil Nottingham and I recently ran a masterclass at SMW London, on the psychology behind persuasive marketing videos, and how to get people to watch them.
The session was completely sold out with many people unable to actually get into the room (!), which is why we’re running this small, intensive one-day workshop.
In this one-off session, we’ll dive deeper into how to implement the psychological and technical aspects of designing persuasive marketing videos.
“Nathalie’s insights into the online influence of behavior and how that should
inform a brand’s authenticity, originality, and overall marketing approach were incredible;
immensely practical for all companies, from small business to enterprise.”
Founder and Executive Director of Social Media Week
The goal of our workshop is to arm you with the best knowledge, tools, and a practical plan that you can take away at the end of the day to increase your video marketing success, whatever your business.
We’ve done all the research so that you don’t have to, and in combining Phil’s technical skills with Nathalie’s web psychology expertise, this will be a unique workshop not to be missed.
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9am – 9.30am – Introduction to principles of effective video marketing
9.30am – 10am – Building a video content strategy
10am – 10.15am – Break (refreshments provided)
10.15am – 11.15am – Making videos watchable and shareable
11.15am – 12.30pm – Building a tone of voice for video
12.30pm – 1.30pm – Lunch (provided)
1.30pm – 2.45pm – Group sessions to develop content strategies + tone of voice for each business
2.45pm – 3.45pm – Secrets of Technical Video Optimisation
3.45pm – 4pm – Break (refreshments provided)
4pm – 5pm – Getting videos promoted to the right audiences
5pm – 5.30pm – Reporting on the success of video content
We’re limiting numbers to strictly 45 places so that we can spend higher quality time with everyone who attends, and the format will include a mix of presentations, interactive elements and breakout groups.
We’re looking forward to helping you succeed in your video marketing!
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See you there,
Nathalie & Phil