In today’s episode, I have the pleasure of speaking with Professor Graham Miller – Pro-Vice-Chancellor at the University of Surrey and Executive Dean of the Faculty of Arts and Social Sciences.
A member of the Executive Board of the University, Graham also holds a Chair in Sustainability in Business, and his research focusses on the drivers we can use to create a more sustainable tourism industry.
With pressure mounting for companies to operate more responsibly both for people and planet, we talk about the need for CEOs to do more than just commit to initiatives for equality and sustainability. Rather than focus simply on the “input” or effort they’re making, we discuss the importance of tracking real, tangible “output” – the evidence that shows the effectiveness of the approach being deployed.
Recorded on 7th January 2021.
PROF. GRAHAM MILLER
Beyond University walls, Graham holds a UK Sustainable Innovation fund to create indicators of sustainability for businesses in the camping and caravanning industry, with Plum Data Ltd and Professor Xavier Font (University of Surrey).
He has previously conducted research for the European Commission DG Enterprise and Industry to develop indicators of sustainability for tourism destinations across Europe, and has worked for the UK government through DEFRA, to create a roadmap for changing consumer behaviour that can generate greater demand for a more sustainable tourism industry in the UK.