7. PSYCHOMETRICS, ETHICS & BIG DATA / Dr David Stillwell

 
You’ll have heard all about the Cambridge Analytica scandal, but do you know about the ground-breaking research that led to some of the profiling practices hitting the headlines today? Join me as I talk with Dr David Stillwell about the fascinating and sometimes frightening world of psychometric segmentation and data-mining – how it’s done, what it can reveal, and where responsibility for ethical practice may lie.

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