ABOUT NATHALIE


I’m a web psychologist, international speaker and author of Webs of Influence: The Psychology of Online Persuasion (Pearson).

As well as writing books, I teach e-commerce, design and marketing teams how to apply scientific rigour to their website design, content marketing and products (clients include Google, eBay, Unilever and Harvard Business Review, to name a few).

I also speak internationally on the digital application of behavioural sciences, co-host the Guardian’s Tech Weekly podcast, and contribute to national publications, TV and radio on the subject of online behaviour.

Guardian Tech Weekly Podcast

TECH WEEKLY PODCAST

Join me and the Guardian’s tech team at the tech weekly podcast to hear the latest news and discussion from the digital worlds of technology, gaming and the web.

Books

RECOMMENDED BOOKS

Since many of you have asked me to put  them up, here’s a list of the best behavioural science, psychology and sex & relationships books I’ve been reading.

Webs Of Influence - Nathalie Nahai

WEBS OF INFLUENCE

In this best-selling book on the psychology of online persuasion, discover how you can use web psychology to increase your reach, reputation and ROI online.

Unilever

BBC

Google

eBay

Procter and Gamble

The Next Web

HBR

GfK

The Drum

Pfizer

Goldsmiths University

Lund University