Influencer World

Many brands and marketeers have the same questions: what exactly are influencers, who are they, what is their value and how can we reach them?

The Influencer.World Conference will tackle these questions.

6 top international experts in this field will provide their point of view and share experiences in 45 minute keynote speeches.

When it comes to this persuasion technique, Donald is top Trump

On the 8th of November, the American general elections will end a two-year campaign marathon rife with scandals, surprises and slander.

At The Web Psychologist we are intensely curious about influence and persuasion on- and offline… And this presidential election has turned out to be a particularly interesting, memorable and disturbing case study.

So, with the results due out this week, we’d like to shine a spotlight on one particular rhetorical move that’s been used in this campaign – the Granfalloon technique – and explore the psychological dynamics that make it so effective.

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SXSW Interactive

Hook ‘em: The Psychology of Persuasive Products

In this exciting panel, we’ll explore the science behind how to design effective products, websites, apps, and marketing campaigns.

•  What was the psychlogoy behind Slack becoming the dominant team app?

•  Why is Whatsapp worth billions when dozens of messaging apps failed to get traction?

•  And how do platforms such as AirBnB grow and maintain such a huge customer base, so quickly

When you look at the psychological mechanics behind successful apps, websites, and products, you’ll find they’ve all been meticulously designed to be habit forming.

In this session, you’ll learn about these brain-oriented approaches to attracting interest, signing up users, and keeping them engaged. To kick off, we’ll each give a short formal presentation, and then open the floor to audience Q & A.

As with our sold-out session at SXSW 2015, you’ll come away with actionable advice that you can apply immediately to your own projects.

Panelists

Roger Dooley
Founder, Dooley Direct LLC

Susan Weinschenk
CEO, The Team W

Nir Eyal
Author, Hooked: How to Build Habit-Forming Prod

Nathalie Nahai
Web Psychologist and author, The Web Psychologist Ltd

 

 

SXSW Interactive

Designing for the Mind

Our expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer’s mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps?

They were designed to be habit forming, and used a specific, brain-oriented approach to getting users started and keeping them engaged.

You’ll learn how to make any website more persuasive with simple changes to design elements like colours and images, and how to apply long-established principles of persuasion to today’s digital media.

This will be a session packed with takeaways that audience members can apply immediately to their own projects. The emphasis won’t be on theory or basic science, but rather on practical techniques that can be employed by organisations of any size.

 

Speakers

Roger Dooley Dooley Direct LLC
Nathalie Nahai The Web Psychologist Ltd.
Nir Eyal Nirandfar.com

 

Chinwag Psych (London)

Psychology, neuroscience, behavioural economics and more

Chinwag Psych is a full day conference covering psychology, neuroscience, behavioural economics and more. Our mission is to examine these rapidly changing disciplines and explore how they can be applied to business.

From practical psychology-based case studies to bleeding edge neuroscience, there will be thought-provoking presentations, panel sessions, informed Q & A plus plenty of time for networking.

Topics we’ll cover:

Psych London will cover four sessions during the day:

  1. Persuade: Unlock the drivers that subconsciously influence your audience’s behaviour
  2. Analyse: Understand how you’re influencing your customers’ choices.
  3. Optimise: Learn how you can increase your leads, conversions, and sales.
  4. Anticipate: Discover the emerging trends, tech and ways of thinking that are shaping your future.

If you’re only going to attend one conference this year, make sure it’s this one.

If you miss it, you’ll miss out.

Seriously.

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Ogilvy Lab Day (London)

This Valentine’s Day, when so many of us are hoping to influence the hearts of others, what better way than to take a long loving look inside the head and investigate how behavioural psychology can help us change what people do. Join us at Ogilvy Labs Behavioural Change Day as we take you into the deeper recesses of the brain to uncover some of the secrets of human behaviour.

  • Find out about the vast leaps being made in behavioural psychology and neuroscience and what these new discoveries mean for the communications industry.
  • Keep abreast of the latest developments in understanding how people think and discover ways to use that knowledge.
  • Take a look at the next practical steps brands can take to benefit from the insights being unearthed by Behavioural Economics.
  • And see for yourself some examples of how Ogilvy’s Rory Sutherland, Jez Groom and others have already been busy applying behavioural economics to affect the way customers behave.

Come and join the fun!

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