Hook ‘em: The Psychology of Persuasive Products
In this exciting panel, we’ll explore the science behind how to design effective products, websites, apps, and marketing campaigns.
• What was the psychlogoy behind Slack becoming the dominant team app?
• Why is Whatsapp worth billions when dozens of messaging apps failed to get traction?
• And how do platforms such as AirBnB grow and maintain such a huge customer base, so quickly
When you look at the psychological mechanics behind successful apps, websites, and products, you’ll find they’ve all been meticulously designed to be habit forming.
In this session, you’ll learn about these brain-oriented approaches to attracting interest, signing up users, and keeping them engaged. To kick off, we’ll each give a short formal presentation, and then open the floor to audience Q & A.
As with our sold-out session at SXSW 2015, you’ll come away with actionable advice that you can apply immediately to your own projects.
Founder, Dooley Direct LLC
CEO, The Team W
Author, Hooked: How to Build Habit-Forming Prod
Web Psychologist and author, The Web Psychologist Ltd