Designing for the Mind
Our expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer’s mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps?
They were designed to be habit forming, and used a specific, brain-oriented approach to getting users started and keeping them engaged.
You’ll learn how to make any website more persuasive with simple changes to design elements like colours and images, and how to apply long-established principles of persuasion to today’s digital media.
This will be a session packed with takeaways that audience members can apply immediately to their own projects. The emphasis won’t be on theory or basic science, but rather on practical techniques that can be employed by organisations of any size.
Roger Dooley Dooley Direct LLC
Nathalie Nahai The Web Psychologist Ltd.
Nir Eyal Nirandfar.com