About my guest
Joe is a UX designer who specialises in designing every aspect of the user experience from initial research to developing a robust, measurable online strategy to producing beautiful, easy to use wireframes and website information architectures.
He has an MSc in Human Computer Interaction as well as 10 years experience working in Digital Strategy and User Experience in the UK and across Europe, North America, Asia and Africa.
Joe’s worked with clients such as Marriott, Disney, LateRooms, theTrainline, Peugeot, Virgin and eBay, and recently released a downloadable book called Psychology for Designers, which explores how to improve design with psychology.
During the podcast, you will learn
- The best way to research customers in a different culture or country
- The role of UX in designing persuasive websites… and why Joe resists the term ‘persuasion’!
- Joe’s four rules for an ethical code of conduct:
- Don’t lie
- Don’t cheat
- Don’t trick
- Don’t encourage someone to do something they wouldn’t otherwise do
- The difference between social psychology and cognitive psychology
- Why psychology is a powerful tool for advocacy in design
- How appearing cheap is generating sales for Money Saving Expert
- Why conveying emotion through photography and content is so persuasive
- The single most effective, easy way to boost your sales on your website!
- How security and privacy seals can ruin your sales
And much more!
Resources mentioned on the show
Dark Patterns (blog)
The dark side of creativity (paper)
Ethics: UX Psychology and the ‘Darks Arts’ (blog)
Ethics and design (blog)
Privacy salience, or why reassuring people about privacy makes them more, not less, concerned (paper)