About my guest
Oliver is the founder of The Hunting Dynasty, a behavioural communications agency that uses psychology to change customers’ behaviour. His agency works with governments and businesses all over the world on strategy and marketing projects.
Previously Oliver spent over a decade at Saatchi & Saatchi, and Ogilvy, as a Creative Director at board level on global advertising campaigns for some of the world’s best-known and largest companies. He’s won many of the world’s top global advertising awards, including grand prix and gold, and has sat on global judging panels for both digital and integrated advertising awards.
His first book ‘Inspiring Sustainable Behaviour: 19 Ways To Ask For Change’ (2011) is a ‘loom for the synapses’ (Elite Business Magazine) weaving social and environmental psychology, behavioural economics, and marketing knowledge together into a potent handbook for marketers and legislators.
Oliver is also a co-founder of the London Behavioural Economics Network meetup group (otherwise known as Behavioural Boozenomics) which happens monthly in London.
During the podcast, you will learn
- About the surge of behavioural sciences, psychology and business practices
- Why psychology and behavioural economics is not an exact science
- Why an ad-man wrote a book about sustainability
- How most services are not quite ready to apply a behavioural sciences approach
- The difference between psychology and behavioural economics
- Why hypothesising, experimenting and ignoring personal opinions is key
- About the ‘executional mechanism’ and avoiding ending in a full stop
- Why smaller organisations need to remember to keep ‘running uphill’
- About the Hunting Dynasty’s three step process and why it is useful
- How concepts such as situational effects, zero-risk bias, group behaviour and changing aspirations can be applied to solve problems
- How to reduce littering depending on location, situation and people
- Differences between advertising and encouraging sustainable behaviour
- The impact of behavioural literacy on enabling change
- Why the future is our biggest threat
And much more!
Resources mentioned on the show
Twitter: @oliverpayne / @huntingdynasty
Inspiring Sustainable Behaviour: 19 Ways to Ask for Change – Oliver Payne