Future trends in the marketing world
Digital information technologies, especially the boom in user content and social media, have created radical changes in the marketing world. At first brands were in rush to become more impactful on social media in order to gain more followers and fans. In fact the quantity didn’t matter, but the quality does.
A good amount of fans or likes is not a good determinant (nor the most efficient solution) for marketers to reach their marketing goals on digital arena.
Marketing targets can only be reached by engaging with digital users and fans directly on social media, and by including them in your communication strategy.