When it comes to this persuasion technique, Donald is top Trump

On the 8th of November, the American general elections will end a two-year campaign marathon rife with scandals, surprises and slander.

At The Web Psychologist we are intensely curious about influence and persuasion on- and offline… And this presidential election has turned out to be a particularly interesting, memorable and disturbing case study.

So, with the results due out this week, we’d like to shine a spotlight on one particular rhetorical move that’s been used in this campaign – the Granfalloon technique – and explore the psychological dynamics that make it so effective.

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